SEMRush Review - 2023 (Honest Review)

By: Einovex
Last Updated: June 20, 2023

Pros

  • Comprehensive domain & competitor analysis tool
  • Up-to-date data
  • User friendly interface
  • Customizable report
  • Realtime SERP position tracker
  • Super deep site audit

Cons

  • No free plans

Are you curious about skyrocketing your website’s ranking on Google? 

Well, today we’re diving into the world of SEMrush – a powerful SEO tool that can help you achieve just that! 

Whether you’re aiming to improve your website’s visibility, attract more organic traffic or outshine your competitors, SEMrush is your ultimate weapon. With its arsenal of features, such as keyword research, content optimization, competitor analysis, and more, SEMrush is like having a secret weapon in your digital marketing toolbox.

Intrigued? Good, because we’re going to unpack each of these features one by one.

SEMRush dashboard overview

Pricing

Sitting on the fence, pondering whether to splurge on SEMrush, with its crisp $120 per month entry fee?

SEMrush packs a treasure trove of dazzling features, each a shiny gem that’s simply unattainable anywhere else. And trust me, these tools are crafted to bring you a bountiful return on your investment.

It totally depends on your business size, needs & budget. Are you in those thrilling, nail-biting early days, counting each cent and stretching every dollar?

If that’s where you’re at, perhaps SEMrush isn’t your perfect match just yet. However, if your brand is soaring like a rocket, with cash flow cascading in, you’ll soon see SEMrush’s worth, and making that purchase will be as easy as pie.

SEMRush has 3 plans:

  1. Pro plan: $119.95 per month
  2. Guru plan: $229.95 per month
  3. Business plan: $449.95 per month
SEMRush seo tool pricing

Pro Plan: Ideal for Newbies and Small Teams

The Pro plan, priced at $119.95 per month, is the perfect starting point for newcomers and small teams venturing into the world of SEO and digital marketing.

With this plan, users have access to 5 projects, 500 keywords to track, and 10,000 results per report. This plan offers comprehensive keyword domain and backlink analytics, making it an excellent choice for those looking to optimize their websites or kickstart their affiliate marketing journey.

Although the Pro plan doesn’t include some of the advanced features available in higher-tier plans, it provides a solid foundation for individuals and small teams.

Guru Plan: Tailored for Agencies and Mid-Size Businesses

The Guru plan, costing $229.95 per month, is designed for agencies and mid-size businesses seeking more extensive features and capabilities.

This plan allows users to manage up to 15 projects, track 1,500 keywords, and generate 30,000 results per report. The Guru plan also includes historical data access, content marketing platform, and Google Data Studio integration.

With a higher daily report limit and access to the keyword cannibalization report, this plan provides additional resources and insights for businesses looking to scale their online presence and improve their digital marketing strategies.

Business Plan: Suitable for Large Agencies and Enterprises

The Business plan, priced at $449.95 per month, caters to large agencies and enterprises with extensive marketing needs.

With this plan, users can manage up to 40 projects, track 5,000 keywords, and receive 50,000 results per report.

The Business plan offers exclusive features such as share of voice metric, API access, and product listing ads. This plan also includes all the features available in the Guru plan, making it a comprehensive solution for large organizations looking to dominate the digital landscape.

By offering advanced analytics, reporting capabilities, and optimization tools, the Business plan is an excellent investment for companies focused on maximizing their online presence and driving growth.

Optional Cost

  • Additional users: +$45/mo per user (Pro plan), +$80/mo per user (Guru plan), +$100/mo per user (Business plan)
  • Local listing management: $20/m (Basic), $40/m (Premium)
  • Trends: +$200/mo per user
  • Agency growth kit: $69/m (Start), $149/m (Scale)

SEMRush all features review

  • User interface
  • Domain Analysis
  • Keyword Research
  • Position Tracking
  • Backlink Analytics
  • Site Audit
  • SEO Content Template
  • Log File Analyzer
  • Local SEO
  • PPC Advertising
  • Ad Analytics
  • SMM Analytics
  • Content Marketing

User Interface

First things first, let’s talk about the dashboard. This is where your journey with SEMRush begins. The dashboard is super clean, with bright colors.

The dashboard covers several modules such as competitive research, keyword research, link building, technical SEO, and many more.

When you first enter the SEMRush dashboard, you will be on the “Projects” tab. Here, you will find all of your project data on a single page.

If you want to create a new project, click on “Create Project”. Then, a popup will appear. Enter your domain name and project name to create a new SEO project.

Domain Analysis

SEMRush’s domain analysis feature is like a spyglass, allowing you to gain in-depth insights into any domain.

Here’s what you will get:

  • A head-to-head comparison of up to 5 domains.
  • Statistics and real-time data on authority score, organic traffic, organic keywords, backlinks, referring domains, paid keywords, and paid traffic cost.
  • The “Growth Report” tab shows you all the reports and statistics on organic traffic, keywords, and position during your selected time period.
  • Last but not least, you can compare your website’s statistics by comparing different regions.
Domain analysis on SEO tool SEMrush

You can use SEMrush to analyze any domain and get a comprehensive overview of its performance, including its organic search traffic, backlink profile, and paid search campaigns.

Domain comparison on SEO tool SEMrush

You can also compare multiple domains side-by-side and see how they stack up against each other in terms of traffic, keywords, and backlinks.

Keyword Research

SEMRush’s Keyword Research capabilities are nothing short of phenomenal. The Keyword Magic Tool, Keyword Difficulty, Global and Local Volume, Keyword Trend Analysis, and Competitor Keyword Analysis all come together to create a powerful toolset that’ll leave your competitors in the dust.

First up, let’s talk about SEMRush’s aptly named “Keyword Overview” Tool. Believe me, this bad boy lives up to its name. With this tool in your arsenal, you can unlock a treasure trove of keywords by simply entering a seed keyword.

keyword overview on SEO tool SEMrush

The tool then does its magic and generates an extensive list of related keywords, question-based keywords, and long-tail keywords. It even sorts them into different groups based on the search intent.

Now, I know what you’re thinking – “How do I choose the right keywords from this massive list?” 

Worry not, my friend! 

SEMRush has got you covered with its “Keyword Difficulty” feature. This nifty little metric helps you gauge how tough it would be to rank on search engine for a specific keyword. With this information at hand, you can cherry-pick the low-hanging fruits and target keywords that are easier to rank for.

Another fantastic aspect of SEMRush’s Keyword Research is its ability to provide you with both global and local search volume data. This means you can tailor your keyword strategy based on your target audience’s location.

Link Building

In the vast world of backlinks, SEMRush is like the Indiana Jones of link discovery, touting a colossal database of 43 trillion quality backlinks.

total chart of backlink report of semrush, moz, ahref majestic. SEMRush is at the top

Backlink Analysis

What I love about this tool is the reliable Authority Score. It’s like having a backlink bodyguard, only letting in the most authoritative data. It’s not just about having an army of backlinks; it’s about having an army of quality backlinks.

You just need to put your domain or competitors domain in the backlink analysis tool of SEM Rush.

SEMRush backlink analysis dashboard

And BOOM!!

You will get all the data of referring domain, new & lost referring domain, real time authority score & many more statistics.

You can delve into your competitors’ strategies, compare backlink profiles, track link-building efforts, and even discover their most trusted linking domains. 

It’s like having a license to ‘SEO’ kill!

SEMRush backlink report of a website showing all the features

You can delve into your competitors’ strategies, compare backlink profiles, track link-building efforts, and even discover their most trusted linking domains. 

It’s like having a license to ‘SEO’ kill!

Backlink Audit

Ever heard of a health check for backlinks? Well, SEMRush’s Backlink Audit tool is like having a personal backlink doctor on call 24/7. 

It’s checking your backlink vitals, examining the quality of backlinks through 50+ parameters, grouping referring domains, and ensuring a good distribution of anchors and Authority Score. It’s like a full medical check-up for your links.

SEMRush backlink audit all features indicating

And when it comes to dealing with suspicious links that might be threatening your rankings, SEMRush is like your personal link bouncer, showing these bad boys the door. 

You can directly contact site owners, send backlinks to your Disavow list, and even upload the Disavow file from SEMRush to Google.

SEMRush backlink audit dashboard

You just need to put your website URL in the box. And then you are all set. The process will take some time to analyze.

The tool also keeps you updated on any significant changes. Imagine a high-tech alarm system for your backlinks, alerting you about new, broken, and lost backlinks, any spikes and drops, and instantly catching possible spam attacks or Google penalties. 

You’re always in the know and ready to react.

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