5 Best AI Tools for Social Media Marketing - Dare To Dominate

By: Einovex
Last Updated: June 20, 2023

AI tools significantly enhance social media marketing by optimizing strategies, providing valuable insights, and automating tasks. Advanced targeting options improve advertising efficiency by analyzing user behavior, interests, and preferences. AI algorithms predict the optimal posting time for maximum engagement and visibility.

After a lots of research & personal testing I make a list of 5 ai social media marketing tools for your business.

Social media marketing can be an incredibly daunting task, especially when you don’t have the right tools at your disposal.

But never fear: Artificial Intelligence (AI) can be your secret weapon in making social media magic with its ability to identify trends in customer behavior as well as automate many of the tedious tasks that come along with managing multiple campaigns across different platforms.

By leveraging modern Artificial Intelligence (AI) technology, you can gain valuable insights into customer behavior, optimize content performance, create better engagement with your target audience and much more!

What factors should consider when determining the best AI social media marketing software?

AI tools are transforming the face of social media marketing and can help you stay ahead of the competition. I consider the following criteria to find the best software for all your needs:

  • Activity Tracking
  • Automated Scheduling
  • Benchmarking
  • Campaign & Calendar Management
  • Campaign Analytics
  • Charting
  • Customizable Reports
  • Trend Analysis
  • Workflow Management
  • Real Time Monitoring
  • Multi-Channel Management
  • Responsive customer support via multiple channels
  • Transparent pricing structure
  • My personal experience 💫⚡️

1. Lately

Table of Contents

After implementing it into my social media marketing workflow, I have experienced significant improvements in efficiency, content quality, and engagement. This all-in-one platform excels in multiple aspects, from content creation to analytics, making it an invaluable tool for marketers and teams alike.

The AI Content Writing software writes social media posts for me and allows me to review, edit, approve, schedule, and publish them across all my channels. 

The parent-child accounts are perfect for managing multiple regions, brands, and products. Moreover, the platform’s social selling features empower executives and sales teams to publish pre-approved content across their personal channels, extending the brand’s presence in the market.

Lately’s Social Media Analytics provides insightful reports on content performance, helping to optimize engagement and reach. Its adaptive writing model takes into account branding guidelines and audience preferences, ensuring that posts are always tailored to achieve the best results.

With a suite of powerful software features and an intuitive interface, is a must-have tool for anyone serious about optimizing their social media marketing strategy.

Key Features

  • AI Content Writing
  • Automatic Post Preparation
  • Parent-Child Accounts
  • Content Syndication
  • Approval Workflows
  • On-Behalf-Of Publishing
  • Scheduling and Publishing
  • Integrations with Hubspot and other platforms
  • Social Media Analytics
  • Word Cloud Recommendations

Pricing

The platform offers three pricing tiers, catering to different user needs and sizes of enterprises:

  • Starter Plan
    The Starter Plan costs $99/mo (billed annually) or $119/monthly. It’s designed for a single user and supports a single social media channel. This plan is ideal for small businesses or individuals looking to dip their toes into the world of AI-powered content creation.
  • Pro Plan
    For more advanced users, the Pro Plan is priced at $179/mo (billed annually) or $199/monthly. This plan allows a single user to connect up to 20 social media channels, making it suitable for growing businesses or marketing professionals who manage multiple accounts.
  • Enterprise Plan
    Lastly, the Enterprise Plan is tailored for large businesses and agencies that require custom solutions. The pricing for this plan is available upon request. It offers unlimited users and social media channels, as well as additional features to support large-scale marketing operations.

What I like/dislike about Lately

Like
  • AI-generated content saves time and effort
  • Multi-user management for extended reach
  • Content approval workflows for quality control
  • Seamless scheduling, publishing, and integration
  • Powerful analytics for continuous improvement
Dislike
  • Additional native integrations with more social media platforms would be beneficial
  • An option for automated responses to comments and messages would be a great addition
  • Inclusion of a visual content creation tool for images and videos would be helpful
  • Pricing could be more competitive for smaller businesses

2. Critical Mention

The platform offers a comprehensive suite of features that enable me to monitor my clients’ brands’ social media mentions, track relevant metrics, and gain valuable insights. With its real-time social listening and analytics, I can effortlessly stay on top of trending topics and ensure my brand is always part of the conversation.

One of the standout features of Critical Mention is its ability to track social media activity in real-time across major networks like Facebook, YouTube, Instagram, and Twitter. 

This not only allows me to monitor mentions and branded terms but also to search for all keywords, providing a broader understanding of my clients’ brands’ presence and reach. Additionally, the software’s social listening capabilities help me monitor customer feedback and sentiment.

Critical Mention goes beyond just social media monitoring with its robust analytics suite. You can build, evaluate, and share custom reports on your social media coverage, track audience values, share of voice, mentions on specific social networks, and monitor social mentions over time. 

The provided sentiment analysis feature helps me understand the context of social media mentions, allowing me to capitalize on positive feedback and address potential issues before they escalate.

Moreover, Critical Mention’s Licensed Content feature grants access to paywalled and print-only content from top news sources and industry trade journals. This means you can track stories, access premium content, and monitor my brand’s earned media coverage across a wide range of publications.

Key Features

  • Real-time social media monitoring
  • Track mentions and branded terms
  • Search all keywords
  • Social listening and sentiment analysis
  • In-depth analytics and custom reporting
  • Access to licensed content and paywalled articles
  • Monitor print-only content
  • Clippings Management
  • Data Visualization
  • Reputation Management

Pricing

For pricing you need to contact with their team.

What I like/dislike about Critical Mention

Like
  • Comprehensive social media monitoring across major platforms
  • Real-time tracking of mentions and keywords
  • Valuable insights through sentiment analysis
  • Powerful analytics for informed decision-making
  • Access to premium and print-only content for a holistic view of brand presence
Dislike
  • No real-time chatting facility with team mates
  • No option for scheduling post
  • No workflow management

3. Adcreative.ai

As a user of Adcreative, I can confidently say that this AI-powered ads and social creative software has revolutionized my digital marketing efforts. The platform has helped me save valuable time, generate high-quality and conversion-focused ad creatives, and significantly improve my CTR and conversion rates.

The user-friendly interface of AdcreatiVe made it easy for me to navigate the platform and access its impressive AI-generated ad and social creatives. The AI-generated texts, headlines, and insights for performance analysis provided valuable guidance on how to optimize my campaigns for better conversions.

Another standout feature is the seamless integration with popular platforms like Google, Facebook, ADYOUNEED, and Zapier. This made it incredibly easy for anyone to manage their ad campaigns across multiple channels, ensuring a consistent brand presence. 

The collaboration capabilities for up to 25 users made it convenient for my team to work together, ensuring effective communication and idea sharing.

While Adcreative offers numerous benefits, there are a few areas where it could improve. Advanced users may find the customization options limited, and the lack of a native analytics tool for performance tracking may require additional software for complete campaign analysis. Additionally, the AI-generated content, although impressive, could be more diverse in design.

Despite these minor drawbacks, Adcreative has been a game-changer for my business. Its AI-powered capabilities, time-saving features, and integration with popular platforms have made it an indispensable tool for my digital marketing efforts. 

Based on my experience, I highly recommend it for anyone looking to take their marketing game to the next level.

Key Features

  • AI-generated ad and social creatives
  • AI-generated texts and headlines
  • Creative insights for performance analysis
  • Generates engagement-focused social media post creatives
  • Integrations with Google, Facebook, ADYOUNEED, and Zapier
  • Collaboration capabilities with up to 25 users
  • Better conversions with up-to-date creatives and insights
  • Whitelabel ready for customization

Pricing

The pricing of truly stands out in the market. Offering a range of affordable plans tailored to fit various needs, it caters to both individuals and businesses.

With a pocket-friendly pricing structure and impressive results, is undoubtedly a worthwhile investment for anyone looking to elevate their online presence.

  • Starter Plan
    The Starter plan, priced at $29 per month ($21 with the yearly plan), is ideal for those who are just beginning to explore the platform. It offers 10 credits, 1 brand, and unlimited generations, making it an attractive choice for users with limited needs. The Creative Insights Pro feature is available across all plans, enhancing user experience.
  • Pro Plan
    As you progress to the Premium and Ultimate plans, priced at $59 ($44 yearly) and $99 ($74 yearly) per month respectively, the number of credits increases to 25 and 50, accommodating larger projects. Both plans support 2 brands and 2 users, making them suitable for growing businesses and small marketing teams.
  • Scaleup Plan
    Finally, the Scale-Up plan, priced at $149 per month ($111 with the yearly plan), offers the highest level of service with 100 credits, 2 brands, and support for 4 users. This plan is best suited for agencies and larger marketing teams that require more extensive project capabilities.

 

All the plans come with a 25% discount for first-time users by applying the code FIRSTYEAR25 after signing up. With a variety of pricing options, ‘s pricing structure allows users to find a plan that aligns with their specific needs and budget.

What I like/dislike about Adcreative

Like
  • Easy-to-use interface
  • Fast and efficient ad creative generation
  • Integration with popular platforms
  • Impressive improvement of conversion and click-through rates
  • Collaboration features for teamwork
  • Excellent customer support
Dislike
  • Limited customization options for advanced users
  • No native analytics tool for performance tracking
  • Integration with more social media platforms could be beneficial
  • AI-generated content, though impressive, could be more diverse in design

4. Canva

Canva is an excellent online tool for creating professional-looking graphics for social media marketing and various other purposes. It combines an easy-to-use drag and drop interface with a massive library of templates, images, and elements, making it ideal for both beginners and experienced designers.

The platform offers a wide range of graphic design options for social media, including posts, stories, and ads for popular platforms like Facebook, Instagram, and Twitter. Canva’s template library is continuously updated, allowing you to stay on top of the latest design trends and best practices for social media marketing.

Canva’s free version is powerful enough for most users, but if you need more advanced features, Canva Pro offers additional benefits such as premium templates, unlimited storage, and advanced team collaboration options.

Furthermore, Canva Pro allows you to resize your designs for different platforms with a single click, saving you valuable time.

Overall, Canva has proven to be an indispensable tool for creating visually engaging social media content that drives brand awareness and user engagement.

Its user-friendly interface and feature-rich platform make it a must-have tool for social media marketers of all skill levels.

Key Features

  • Intuitive drag-and-drop interface
  • A massive library of templates, images, and elements
  • Customizable designs for various social media platforms
  • Thumbnail and banner creation for YouTube
  • One-click image resizing for Canva Pro users
  • Team collaboration features (Canva Pro)
  • Unlimited storage (Canva Pro)

Pricing

Canva’s pricing is very simple and affordable, offering three plans. The basic plan is completely free for everyone. The Pro plan is priced at $6.49 per month per person, and the Team plan costs $8.49 per month for a group of five people.

What I like/dislike about Canva

Like
  • Easy-to-use, even for beginners
  • An extensive template library that’s regularly updated
  • Customizable designs for different platforms
  • Ability to import personal images and elements
  • The free version offers robust functionality
  • Video editing capabilities
Dislike
  • May not be suitable for more complex design projects
  • The free version includes watermarked premium elements

5. Synthesia.io

You can efficiently produce high-quality, engaging videos in a fraction of the time with this platform. With its diverse AI Avatars and support for 120+ languages, you have been able to create custom content for various audiences.

This groundbreaking AI video creation platform brings together cutting-edge technology and an intuitive user interface to revolutionize the video production process. 

As someone who has recently used the software, I can attest to the incredible convenience and efficiency it provides. With this platform, gone are the days of hiring actors, dealing with complex editing tools, and struggling to maintain consistency in your content.

One of the standout features for me was the wide variety of AI Avatars to choose from. With over 125 diverse options, I could find the perfect character to represent my brand and convey my message effectively. 

The text-to-speech conversion in more than 120 languages also enabled me to create content tailored to different audiences, making it an ideal solution for my localization needs.

The software’s affordability was another significant selling point for me. Starting at just $30/month, it made it possible for me to create engaging, professional videos without breaking the bank. 

Additionally, the fact that I didn’t need any expensive equipment or video editing skills was a huge relief, as it saved me both time and stress.

However, there were a few drawbacks that I encountered while using this platform. The limited customization options for AI Avatars and the lack of advanced video editing tools made it difficult for me to achieve a truly personalized look and feel in my videos.

 Moreover, I would have appreciated a real-time collaboration feature for team projects, as it would have made it easier to work with my colleagues on video content.

Despite these limitations, I am overall delighted with the results I’ve achieved using this platform. Its revolutionary AI technology and user-friendly interface have made it easier than ever for me to create high-quality, engaging video content that resonates with my audience. 

I highly recommend it to anyone looking to streamline their video production process and elevate their social media content creation game.

Key Features

  • Create professional videos in just 15 minutes
  • Turn text into speech in over 120 languages
  • Choose from over 125 diverse AI Avatars
  • Intuitive, beginner-friendly interface
  • Quickly update videos with a single click
  • 10M+ stock images & videos
  • Accessible via browser with affordable plans starting at $30/month
  • Team collaboration features

Pricing

It offers two pricing plans: 

  • Personal Plan
    Personal, priced at $30 per month, targeting individual users and small projects, and Enterprise, with custom pricing for larger businesses requiring more resources and features. Both plans provide essential features such as AI script assistant, image and video uploads, screen recorder, closed captions, and background music.
  • Enterprise Plan
    The Enterprise plan offers additional benefits, including collaboration, workspaces, more AI avatars, branded templates, an extensive media library, custom fonts, and soundtracks. Users also receive live support, a dedicated Customer Success Team, SAML/SSO, and priority content moderation. Paid add-ons are available for custom AI avatars, voice cloning, and branded AI avatars.

What I like/dislike about Synthesia

Like
  • No equipment or video editing skills required
  • Fast and efficient video creation process
  • Extensive range of AI Avatars and languages supported
  • Consistent and high-quality voiceovers
  • Great for localization and reaching global audiences
  • Excellent customer support and user testimonials
Dislike
  • Limited customization options for AI Avatars
  • Occasional issues with AI-generated lip-syncing