12 Latest False Advertising Statistics of June 23

Now, let’s zoom in on the United States, where digital ad fraud costs are predicted to reach a whopping 81 billion dollars in 2022. It’s clear that with the digitization of everything, even advertising, the risk of fraud is growing like a weed in an untended garden.

Sadly, as ads are traded more and more programmatically, our superhero fraud detection processes haven’t yet caught up. This leads to a lot of ads being served to pesky bots instead of real, potential customers.

Talk about a waste of good ad space!

Programmatic advertising may seem like a gift from the gods, with its automation of the buying and selling of online ads. But beware, dear friends, for this convenience comes at a price. Scams are lurking around every corner, ready to pounce on unsuspecting advertisers!

In 2019, an alarming 20% of ad impressions served programmatically in the were fraudulent. India, on the other hand, held the dubious honor of having the highest programmatic ad fraud rates during that time.

It’s no wonder that global marketers are shaking in their boots, with nearly a quarter of them expressing high concerns about ad fraud. Another 49 percent are apprehensive about the issue, and who can blame them?

Until we develop more effective tracking tools and implement stricter regulations on online ad publishing, ad fraud will continue to be the pesky mosquito that just won’t go away for advertisers and media buyers.