Editorial backlinks
Average Domain Rating
0 to 117k+/m organic traffic in less than 90 days!
Average Backlink Cost
In the dynamic world of SEO and digital marketing, standing out can be a Herculean task, especially for newcomers. I will show you a case study of one of my clients and how an AI-based writing assistance startup overcame this challenge with Einovex’s innovative digital PR strategy.
Overview
After completing the PR backlink campaign, Writercream has seen a significant increase in organic traffic and an improvement in domain rating. These are the changes that we made for Writercream within the first 90 days of working:
- Domain Rating: From 0 to 70
- Organic Keywords: From 182 to 50,000+
- Organic Traffic: From 0 to over 117,000 monthly
Our strategic approach of leveraging AI insights, blogs, expert roundups, exclusive access to journalists, and targeted media outreach has played an effective role in overcoming initial challenges and establishing Writercream as a credible player in the AI writing tool market.
The Challenge Faced by WriterCream:
As a new AI-driven company, WriterCream faced stiff competition from well-established players in the tech industry, such as Copyai, Jasper, and Writesonic. These competitors had already secured a strong foothold in the market, making it challenging for my client to gain visibility and traction in the Google SERPS.
With zero authority in Google’s eyes, WriterCream’s visibility was significantly hampered. Their domain was newly registered, lacking the SEO strength to rank for buyer-intent keywords, which typically listed online writing tools rather than blog posts. This dependence on search engine algorithms was a significant hurdle in gaining organic traffic and visibility.
On the other hand, our client needed to implement marketing strategies that were not only effective but also cost-efficient.
They aimed to create an early SEO advantage in their business lifecycle, rank for competitive keywords, and see quick results to generate ROI for reinvestment.
Challenges for My Team
As a new SaaS business, we faced several challenges forWriterCream:
- No E-E-A-T
- Lack of Blog Content
- No Topical Authority
- Absence of a Structured Content Strategy
- No Backlinks
- Domain Rating (DR) of 0
Our Solution for Multifaceted Problems
In addressing the multifaceted challenges faced by Writercream, our team at Einovex devised a comprehensive and innovative solution to stand out in the crowded market:
- AI-Generated Insights for PR Pitches: In-depth research and high-quality content creation were central to the strategy, ensuring that the content was not only informative but also engaging and shareable. My team at Einovex utilized AI to analyze large datasets, uncovering unique insights and trends in writing and content creation. These insights were then pitched as data-driven articles to media outlets, focusing on technology, AI, or content marketing; some of them were also published in the blog section. You can check them out on their blog.
- Expert Roundups: My team also created expert roundups on their blog, featuring industry leaders discussing AI in writing and content creation. This strategy provided valuable content and encouraged participants to share and link back to the site, enhancing its visibility and authority.
- Exclusive AI Writing Tool Beta Access: After a discussion with the founder, WriterCream offered exclusive beta access to a new AI writing feature to influential bloggers, journalists, and content creators. Their experiences and testimonials created backlinks and authentic content, boosting the site’s credibility. This strategy helped my client gain significant brand exposure.
Results
Overall, from this campaign, Writercream has obtained 47 contextual dofollow backlinks. Below, I have listed the top 10 PR backlinks:
| Publisher | DR | Backlink URL |
|---|---|---|
| Entrepreneur | 95 | https://www.entrepreneur.com/growing-a-business/4-easy-ways-to-use-cold-emails/439918 |
| Zapier | 94 | https://zapier.com/blog/management-styles/ |
| MSN | 92 | https://www.msn.com/en-gb/money/technology/ai-and-big-tech-busted-flush-or-the-next-gold-rush/ar-AA17SPEr |
| Tech Crench | 92 | https://techcrunch.com/2023/03/20/corporate-investment-artificial-intelligence/ |
| Cloudways | 90 | https://www.cloudways.com/blog/thanksgiving-black-friday-cyber-monday-deal/ |
| Influencer Marketing | 90 | https://influencermarketinghub.com/live-shopping-event/ |
| Clickup | 90 | https://clickup.com/blog/wordtune-alternatives/ |
| Ticket Tailo | 90 | https://www.tickettailor.com/blog/how-to-use-ai-to-ace-your-event-planning |
| Marketing Insider | 90 | https://marketinginsidergroup.com/content-marketing/what-is-domain-authority-and-why-is-it-important/ |
| Jasper AI | 89 | https://www.jasper.ai/tools/ai-story-generator |
| Super Metrics | 88 | https://supermetrics.com/blog/data-ownership |
| Data Box | 87 | https://databox.com/ecommerce-personalization |
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