Case Study

Window Tint Company Increase their Organic Traffic By 217% 🔥

If you’re a small business owner, you’re probably nodding your head right now. Running a small business is no walk in the park, especially when you’re up against industry giants with seemingly endless resources. You might be the best in town, with a solid reputation and loyal customers, but there’s one thing that keeps you up at night: online visibility.

Today, I’m going to share a story with you—a real-life case study that showcases the power of search engine optimization (SEO) for small businesses like yours.

I’ll walk you through how we, at Einovex, helped a window tinting company break free from obscurity and become a major player in their local market.

Overview

Before we delve into the nitty-gritty, here’s a sneak peek at the incredible results we achieved together:

217.689% increase in monthly organic traffic
Over 300 keywords ranked in the top 10 (117 of which are in the top 3)
Boosted brand authority with valuable backlink insertion

Are you intrigued? Let’s explore how we pulled it off and how these strategies can transform your business too!

The Challenge

We had the opportunity to work with a remarkable window tinting company that had been thriving offline for over 30 years. However, they found themselves lost in the digital realm. Their website was like a hidden gem, just waiting to shine.

Here were the key challenges they faced:

Limited Online Visibility: Despite their strong reputation locally, their online presence was nearly non-existent. Their website wasn’t attracting traffic or generating leads.
Outdated Website Content: The existing website content was outdated and lacked proper SEO optimization, including missing keywords and metadata.
Fierce Competition: Competing against larger, well-established companies with significant online resources was a daunting task.
Lack of Quality Backlinks: Without a strong backlink profile, their website struggled to gain credibility and authority in search engine rankings.
Insufficient Blog Content: Their blog was sparse, lacking engaging and informative posts that could establish them as thought leaders in their industry.
Changing Market Dynamics: The shift toward online interactions, especially post-COVID-19, made it crucial for them to enhance their digital footprint.

And that’s where we came in.

Launching Our Campaign

Once we understood their needs, we recommended a 6 month SEO campaign, our signature managed SEO service designed to tackle all aspects of SEO.

Instead of piecemeal solutions, we offer a comprehensive approach to ensure everything is in sync.

Here’s what our campaign included:

Einovex Blogger
Link Outreach
Link Insertions
Web Copy Optimization

Our mission was clear: to revamp their website and position them as industry leaders online. Let’s take a closer look at each phase of our campaign and the magic that unfolded.

Campaign Phase 1: The SEO Audit

Picture this: Your website is a race car, and the SEO audit is a detailed pit stop. We need to check every part of your car to ensure it’s performing at its best before we hit the track.

We began with a comprehensive SEO audit, which is the first step of any Einovex campaign. Here’s what we aimed to achieve:

Analyze Current Performance: We looked at how the website was doing on search engines to build a solid foundation for our strategy.
Identify and Resolve Issues: We spotted major errors and optimization issues like keyword stuffing and missing meta tags.
Uncover Easy-Win Keywords: We searched for keywords where the site already ranked but needed a boost to reach top spots.

For instance, we found the company was already ranking for crucial keywords like ‘window tinting’ but was stuck in positions that weren’t getting much attention. These ‘easy-win’ keywords are our golden ticket because they’re already in Google’s index.

By tweaking the content a bit, we could push these keywords into higher-ranking spots without much waiting time. This approach is invaluable as SEO is typically a long-term game.

Optimizing Web Copy

In the first month, we also focused on optimizing the existing web copy. This was crucial because their current content lacked the essential elements for SEO success. Here’s what we fixed:

Proper Keyword Usage: Ensuring keywords were naturally integrated without stuffing.
Metadata Optimization: Crafting compelling title tags and meta descriptions.
Header Tags: Implementing H1, H2, and H3 tags for better content structure.

Our expert copywriters rolled up their sleeves and revamped the website’s copy, aligning it with the latest SEO best practices. With this, we set the stage for Google’s crawlers to give the site the attention it deserved.

Campaign Phase 2: Creating Engaging Content

Let’s talk about content. Your website is like a book, and your content is the story that engages your audience. Our client had some blog posts, but they weren’t hitting the mark.

Each month, we crafted five 1,000-word blog posts , focusing on delivering high-quality, informative content.

Here’s what we brought to the table:

Stunning Images: Nobody enjoys reading a wall of text. We added high-resolution visuals to keep readers engaged. Did you know that blog posts with images get 94% more views?
Smart Keyword Targeting: We conducted thorough research to target keywords that mattered most to their audience. We looked at metrics like search volume, difficulty, and trends.
Readable Formatting: We broke up text with scannable subheadings, making it easier for both readers and search engines to digest.
Clear CTAs: Every post ended with a call-to-action, guiding readers on the next steps, whether booking a service or leaving contact info.

Our hard work paid off. The blogs we created became some of the top-performing pages on the site. They weren’t just attracting traffic but converting visitors into loyal customers. The CTAs were working their magic!

These blogs also secured dozens of top-ranking keywords, establishing our client as a thought leader in window tinting. Their audience now turns to them for expert advice, building brand loyalty and trust.

Campaign Phase 3: Building Strong Backlinks

Backlinks are like votes of confidence from other websites. They tell search engines that your content is trustworthy and worth ranking. In this phase, we focused on building a solid backlink profile for our client.

Link Outreach

Our experts reached out to influential websites, bloggers, and journalists in the window tinting industry. We secured guest posts, brand mentions, and shout-outs—all accompanied by valuable backlinks.

We prioritized building links to service pages first, followed by the blog content we created. The strategy was to establish a robust foundation before diversifying.

Link Insertions

Link insertions are a unique approach where we ask site owners to insert our client’s backlinks into their existing content. This doesn’t involve writing new content but rather enhancing what’s already published.

Benefits of Link Insertions:

Less Outreach Required: A more streamlined process.
Faster Impact: As content is already indexed.
Powerful Backlinks: They’re as effective as any other link type.

We reached out to relevant sites and secured these strategic link placements, further boosting the client’s authority online.

The Results: A 217% Traffic Surge and Industry Domination

After 10 months of dedication and collaboration, the results were nothing short of phenomenal.

Here’s a snapshot of what we achieved:

217.689% Increase in Traffic: The site grew from 00 monthly visitors to a whopping 2,257—and it’s still climbing! This incredible surge in traffic means more potential customers discovering their services every day.
Top 10 Keywords: Over 300 crucial keywords now rank in the top 10, with many securing spots in the top 3. This means that when people search for window tinting services, our client is right there, at the forefront, ready to serve them.
Blog Performance: The blogs we crafted are leading the charge in driving traffic. They’re not just performing well; they’re converting readers into customers. Our top seven blog posts are now the primary sources of website traffic, showcasing the power of high-quality content.
Robust Backlink Profile: Our strategic link-building efforts have strengthened the client’s domain authority, with valuable backlinks from authoritative sites bolstering their search rankings and brand credibility.
Increased Leads and Sales: Thanks to well-placed calls-to-action, the client’s site isn’t just attracting visitors; it’s converting them into paying customers. This seamless user journey from blog reader to customer showcases the effectiveness of our strategy.
Established Thought Leadership: By consistently delivering insightful content, our client has positioned themselves as a go-to authority in the window tinting industry. Their audience trusts them for expertise, leading to repeat visits and enhanced brand loyalty.

Final Thoughts

I hope this case study has shown you the tangible benefits of investing in SEO for your small business. Remember, it’s not just about increasing traffic; it’s about reaching the right audience and converting them into loyal customers.

If you’re ready to take the plunge and see results like these for your business, don’t hesitate to get in touch. Our team at Einovex is eager to help you unlock the potential of SEO and watch your business flourish.

Thank you for joining me on this journey. Let’s make your business the next success story!